Generator is about a whole new dimension of cool, social travel accommodation and public spaces for the young at heart. Our vision is to lead the way in a new generation of properties, hybrid between hostels and hotels to be recognized globally as the best in its class and to create a worldwide portfolio of achingly attractive, design and event-driven accommodations that are stylish, contemporary, central, social and safe.
Our mission is to become the world’s leading design-led accommodation brand. We do so by offering stylish, cool yet affordable accommodation in centrally located hotels with event-led, soulful social spaces, like traditional hostels. Our goal is to excite the senses and be innovative with a wide-ranging, concepted food & beverage and ancillaries offer appealing to in house guests and the local community. We strive to use design, technology and innovation to be distinctive and to improve efficiency and drive our selling across multiple channels, with a focus to our website, to attract both groups and individuals, both corporate and leisure, and diversifying our geographic focus to increase our price premium over competitors. By ensuring we have the on brand team with the passion and local knowledge to make our guests’ stays memorable, we put the interests and safety of our guests and customers first.